This November 20 is Cuban Tourism Day, in commemoration of the creation of the National Institute of the Tourism Industry, a celebration in a destination that is transforming itself to remain a competitive product in the Caribbean.Throughout the years, Cuba has diversified its tourist offer by designing innovative experiences in modalities such as nature and adventure tourism, cultural and historic and heritage tourism, event and incentive tourism, and health tourism, all of which have a great potential for development in the country, which shows that Cuba has a lot to offer, beyond its internationally renowned beaches.This was acknowledged by the Ministry of Tourism (Mintur), adding that this is complemented by the new offers of the private sector, accommodation and catering in the programs of combined tours and excursions.During the current year, they highlighted in a press release, Cuba received several international awards, among them, Cultural Leader of the Caribbean destination.While Varadero and Jardines del Rey are consolidated as the leading destinations for Cuban tourism, work is underway to open other new ones: Cayo Paredón, Cayo Cruz and Ramón de Antilla, with an important development for the sector.According to Mintur, specialized products in our country are a reference in the Caribbean region, such as diving, nature, adventure and rural tourism.In the current winter season, and for the upcoming summer season, new operations have made it possible to diversify the outbound markets to the island and increase the current participation quotas, while working on attracting new operations of clubs, packages, circuits, extensions, as well as cruise lines.By 2025, the digital transformation of the destination will continue to be strengthened, and its infrastructure and qualified personnel will be maintained to host cultural, sports and health events.The National Institute of the Tourism Industry was the first specialized agency of the sector in the country, and its first president was Commander-in-Chief Fidel Castro Ruz, then Prime Minister.